Our Three Step Process
How a A SKIN CARE BRAND Reduced CPC by 27% & Scaled Sales on Amazon
Our Three Step Process
How a A SKIN CARE BRAND Reduced CPC by 27% & Scaled Sales on Amazon
How a A SKIN CARE BRAND Reduced CPC by 27% & Scaled Sales on Amazon
How a A SKIN CARE BRAND Reduced CPC by 27% & Scaled Sales on Amazon
🚩 The Challenge
When this SKIN CARE BRAND approached us, they were struggling with:
Rising ad costs (CPC & ACOS).
Heavy reliance on ad-driven sales instead of organic.
Difficulty in expanding visibility in a crowded skincare market.
🎯 Our Strategy
To address these challenges, Regro Media implemented a data-driven strategy:
Campaign Restructuring → Rebuilt ad campaigns for efficiency and scalability.
High-Intent Keyword Targeting → Ensured ad budgets focused on proven converting keywords.
CPC Optimization → Closely monitored bids to reduce acquisition costs.
Balanced Growth → Invested in organic ranking and conversions to maintain a healthy TACOS.
📈 Results Achieved in 4 Month
1. Sales Growth
BRAND’s ad-driven sales grew from ₹30.3L in Feb to ₹39.0L in Apr, while total sales remained consistently strong between ₹70L – ₹85L per month.
📊 Sales Trend (Ad vs Total)
Sales Trend (Ad Sales vs Total Sales)
👉 This graph highlights the balance between ad-driven sales and overall revenue.
Ad Sales (orange line) shows how campaigns contributed steadily between ₹30–39 lakhs.
Total Sales (blue line) remained in the range of ₹70–85 lakhs, proving that organic contribution was growing alongside ads.
Key Takeaway: Even with ad spend optimization, total sales stayed strong—showing reduced dependency on ads.
2. Ad Efficiency
CPC dropped from ₹19.3 (Mar) → ₹16.8 (Apr).
ACOS improved from 37.6% (May) → 32.3% (Apr)
📊 CPC & ACOS Trend
2.CPC & ACOS Trend
👉 This graph reflects advertising efficiency improvements over the months.
CPC (₹) steadily dropped from ₹19+ in March to ₹16–17 in later months, lowering acquisition costs.
ACOS (%) saw a consistent decline, improving from ~38% to ~32%.
Key Takeaway: this Brand achieved cheaper clicks and better returns—a sign of smarter ad targeting and campaign restructuring.
3. Engagement Growth
Impressions jumped from 19.5M (Feb) → 30.2M (Mar).
Clicks scaled to 75K+ per month.
CTR improved by 30%+.
📊 Impressions & Clicks Trend
3. Impressions & Clicks Trend
👉 This graph showcases visibility and engagement growth.
Impressions (blue bars) scaled from ~19 million to over 30 million, showing higher reach.
Clicks (orange line) crossed 75K per month, proving that audiences engaged more with the brand’s ads
Key Takeaway: Higher CTR and clicks indicated stronger relevance and consumer interest, translating into steady orders.
4. Spend Optimization
Ad Spend reduced from ₹13.7L (May) → ₹12.4L (Aug).
TACOS remained steady at ~16%, ensuring a scalable and profitable growth model.
🏆 Final Impact
In just 4 months,this SKIN CARE BRAND achieved:
27% lower CPC
5.5 percentage point ACOS improvement
24% more clicks (higher engagement)
Stable 16% TACOS
Sustained Sales while spending less on ads
Conclusion
By partnering with Regro Media, A SKIN CARE BRAND learned that growth on Amazon isn’t just about spending more—it’s about spending smarter. With reduced CPC, improved ACOS, and a healthier ad-to-organic balance, this SKIN CARE BRAND built a foundation for long-term growth in a highly competitive category.
🚩 The Challenge
When this SKIN CARE BRAND approached us, they were struggling with:
Rising ad costs (CPC & ACOS).
Heavy reliance on ad-driven sales instead of organic.
Difficulty in expanding visibility in a crowded skincare market.
🎯 Our Strategy
To address these challenges, Regro Media implemented a data-driven strategy:
Campaign Restructuring → Rebuilt ad campaigns for efficiency and scalability.
High-Intent Keyword Targeting → Ensured ad budgets focused on proven converting keywords.
CPC Optimization → Closely monitored bids to reduce acquisition costs.
Balanced Growth → Invested in organic ranking and conversions to maintain a healthy TACOS.
📈 Results Achieved in 4 Month
1. Sales Growth
BRAND’s ad-driven sales grew from ₹30.3L in Feb to ₹39.0L in Apr, while total sales remained consistently strong between ₹70L – ₹85L per month.
📊 Sales Trend (Ad vs Total)
Sales Trend (Ad Sales vs Total Sales)
👉 This graph highlights the balance between ad-driven sales and overall revenue.
Ad Sales (orange line) shows how campaigns contributed steadily between ₹30–39 lakhs.
Total Sales (blue line) remained in the range of ₹70–85 lakhs, proving that organic contribution was growing alongside ads.
Key Takeaway: Even with ad spend optimization, total sales stayed strong—showing reduced dependency on ads.
2. Ad Efficiency
CPC dropped from ₹19.3 (Mar) → ₹16.8 (Apr).
ACOS improved from 37.6% (May) → 32.3% (Apr)
📊 CPC & ACOS Trend
2.CPC & ACOS Trend
👉 This graph reflects advertising efficiency improvements over the months.
CPC (₹) steadily dropped from ₹19+ in March to ₹16–17 in later months, lowering acquisition costs.
ACOS (%) saw a consistent decline, improving from ~38% to ~32%.
Key Takeaway: this Brand achieved cheaper clicks and better returns—a sign of smarter ad targeting and campaign restructuring.
3. Engagement Growth
Impressions jumped from 19.5M (Feb) → 30.2M (Mar).
Clicks scaled to 75K+ per month.
CTR improved by 30%+.
📊 Impressions & Clicks Trend
3. Impressions & Clicks Trend
👉 This graph showcases visibility and engagement growth.
Impressions (blue bars) scaled from ~19 million to over 30 million, showing higher reach.
Clicks (orange line) crossed 75K per month, proving that audiences engaged more with the brand’s ads
Key Takeaway: Higher CTR and clicks indicated stronger relevance and consumer interest, translating into steady orders.
4. Spend Optimization
Ad Spend reduced from ₹13.7L (May) → ₹12.4L (Aug).
TACOS remained steady at ~16%, ensuring a scalable and profitable growth model.
🏆 Final Impact
In just 4 months,this SKIN CARE BRAND achieved:
27% lower CPC
5.5 percentage point ACOS improvement
24% more clicks (higher engagement)
Stable 16% TACOS
Sustained Sales while spending less on ads
Conclusion
By partnering with Regro Media, A SKIN CARE BRAND learned that growth on Amazon isn’t just about spending more—it’s about spending smarter. With reduced CPC, improved ACOS, and a healthier ad-to-organic balance, this SKIN CARE BRAND built a foundation for long-term growth in a highly competitive category.
How a A SKIN CARE BRAND Reduced CPC by 27% & Scaled Sales on Amazon
🚩 The Challenge
When this SKIN CARE BRAND approached us, they were struggling with:
Rising ad costs (CPC & ACOS).
Heavy reliance on ad-driven sales instead of organic.
Difficulty in expanding visibility in a crowded skincare market.
🎯 Our Strategy
To address these challenges, Regro Media implemented a data-driven strategy:
Campaign Restructuring → Rebuilt ad campaigns for efficiency and scalability.
High-Intent Keyword Targeting → Ensured ad budgets focused on proven converting keywords.
CPC Optimization → Closely monitored bids to reduce acquisition costs.
Balanced Growth → Invested in organic ranking and conversions to maintain a healthy TACOS.
📈 Results Achieved in 4 Month
1. Sales Growth
BRAND’s ad-driven sales grew from ₹30.3L in Feb to ₹39.0L in Apr, while total sales remained consistently strong between ₹70L – ₹85L per month.
📊 Sales Trend (Ad vs Total)
Sales Trend (Ad Sales vs Total Sales)
👉 This graph highlights the balance between ad-driven sales and overall revenue.
Ad Sales (orange line) shows how campaigns contributed steadily between ₹30–39 lakhs.
Total Sales (blue line) remained in the range of ₹70–85 lakhs, proving that organic contribution was growing alongside ads.
Key Takeaway: Even with ad spend optimization, total sales stayed strong—showing reduced dependency on ads.
2. Ad Efficiency
CPC dropped from ₹19.3 (Mar) → ₹16.8 (Apr).
ACOS improved from 37.6% (May) → 32.3% (Apr)
📊 CPC & ACOS Trend
2.CPC & ACOS Trend
👉 This graph reflects advertising efficiency improvements over the months.
CPC (₹) steadily dropped from ₹19+ in March to ₹16–17 in later months, lowering acquisition costs.
ACOS (%) saw a consistent decline, improving from ~38% to ~32%.
Key Takeaway: this Brand achieved cheaper clicks and better returns—a sign of smarter ad targeting and campaign restructuring.
3. Engagement Growth
Impressions jumped from 19.5M (Feb) → 30.2M (Mar).
Clicks scaled to 75K+ per month.
CTR improved by 30%+.
📊 Impressions & Clicks Trend
3. Impressions & Clicks Trend
👉 This graph showcases visibility and engagement growth.
Impressions (blue bars) scaled from ~19 million to over 30 million, showing higher reach.
Clicks (orange line) crossed 75K per month, proving that audiences engaged more with the brand’s ads
Key Takeaway: Higher CTR and clicks indicated stronger relevance and consumer interest, translating into steady orders.
4. Spend Optimization
Ad Spend reduced from ₹13.7L (May) → ₹12.4L (Aug).
TACOS remained steady at ~16%, ensuring a scalable and profitable growth model.
🏆 Final Impact
In just 4 months,this SKIN CARE BRAND achieved:
27% lower CPC
5.5 percentage point ACOS improvement
24% more clicks (higher engagement)
Stable 16% TACOS
Sustained Sales while spending less on ads
Conclusion
By partnering with Regro Media, A SKIN CARE BRAND learned that growth on Amazon isn’t just about spending more—it’s about spending smarter. With reduced CPC, improved ACOS, and a healthier ad-to-organic balance, this SKIN CARE BRAND built a foundation for long-term growth in a highly competitive category.
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