Challenges We Faced

• High ACOS: Starting point of 31.4%, limiting profit margins.
  
  
  

• Competitive Category: CPC pressure in the nutrition space.
  
  
  

• Conversion Optimization: Listings needed better content alignment to improve CVR.
  
  
  

Our Strategy

1. Keyword & Bid Optimization – Focused on converting keywords, cut wasted spend.
   
   
   

2. Listing Enhancements – Optimized content & A+ to lift CVR from 9.7% → 10.1%.
   
   
   

3. Balanced Scaling – Controlled ad spend (~₹5.3L–₹5.5L/month) while scaling sales.
   
   
   

Key Achievements (March → July)

• ACOS improved from 31.4% → 25.1% (20% efficiency gain).
  
  
  

• TACOS reduced from 10.7% → 8.7% (18.7% better efficiency).
  
  
  

• Ad Sales grew from ₹17.65L → ₹20.98L (+18.8%).
  
  
  

• Total Sales rose from ₹56.8L → ₹60.5L (+6.5%).
  
  
  

• Orders increased from 1,332 → 1,468 (+10.2%).
  
  
  

• AOV improved by 7.8% (from ₹1,326 → ₹1,430).
  
  
  

Visual Insights

Below are key performance graphs that illustrate A plant Protein brand’s transformation:

1. ACOS & TACOS Improvement
(Dropped steadily, reflecting improved ad efficiency)

📊 What it shows:

• In March, ACOS was 31.4% and TACOS was 10.7%.

• By July, ACOS improved to 25.1% and TACOS dropped to 8.7%.

💡 Explanation:
This graph highlights how the brand became more ad efficient over time. Lower ACOS means ads were driving more sales at less cost, and lower TACOS shows stronger organic traction—indicating that ads didn’t just bring sales directly but also boosted organic rankings.

2. Ad Sales vs Total Sales
(Ad-driven sales growth alongside steady total revenue increase)

📊 What it shows:

• Ad-attributed sales grew from ₹17.65L → ₹20.98L (+18.8%).
  
  
  

• Total sales increased from ₹56.8L → ₹60.5L (+6.5%).
  
  
  

💡 Explanation:
The gap between total sales and ad sales shows that while ads played a crucial role in growth, a significant portion came organically. The growth in ad-attributed revenue without increasing ad spend demonstrates smarter campaign management and higher ROI.

3. Orders Growth
(Consistent order growth, supported by higher AOV)

📊 What it shows:

• Orders rose from 1,332 → 1,468 (+10.2%).
  
  
  

• Units sold remained stable (3,815 → 3,841), but with a higher Average Order Value (AOV).
  
  
  

💡 Explanation:
Even though the number of units stayed almost the same, the AOV improved from ₹1,326 → ₹1,430 (+7.8%). This means each order was generating more revenue, proving that conversion and pricing strategy worked alongside ad optimization.

Final Results

In just 5 months, A plant Protein brand:

• Added ₹3.7L in incremental sales,
  
  
  

• Reduced ACOS by 6.3 points,
  
  
  

• Strengthened organic contribution,
  
  
  

• Built a sustainable, profitable growth engine.
  
  
  

At Regro Media, we don’t just drive ad spend – we ensure profitable scaling. If you’re a D2C brand looking to grow on Amazon, let’s talk!